Writing landing pages: 6 point checklist
If you’re investing in sending traffic to your website, you should also be spending time on your landing pages to ensure they’re as effective as possible. A landing page is a webpage where you send...
View ArticleA guide to promoting content on Twitter
If you have invested in creating high-quality online content, the next thing to do is to help people find it, because it won’t have any impact on your business unless people read it. Social media...
View ArticleFrom Facebook’s clickbait crackdown to interactive content – content...
Facebook’s clickbait crackdown shows power of authentic content Facebook has waged war on misleading clickbait content. They have updated their algorithm to move clickbait articles to the bottom of...
View ArticleFrom organic content to net neutrality – content marketing trends
Organic content is key to success for both retailers and charities Two complementary studies have been released in recent weeks that spell out how crucial organic content is for retailers and...
View Article5 ways to get your 2018 content marketing off to a good start
The new year is here and it’s only right that you get your 2018 content marketing off to a great start! However, this might be easier said than done, as content marketing is evolving to include many...
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